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Registration Cost: Members: $0 Non-Members: $20
Approved for: 1 CAE Hours
January 13, 2021 @ 11:00am - 12:00pm Eastern
"Sponsorships: Where Do We Go From Here"
Virtual Seminar by Robin Gathman, Digital Event Strategist
Crafting the right sponsorship opportunities for your exhibitors is always a challenge and fitting these options into their budget, and yours, is like trying to hit a moving target, especially now. With the increase in virtual programs as well as hybrid events, how do we build sponsorship offerings that give companies what they want and don't break the bank, or CE guidelines? Based on information from the Center for Exhibition Industry Research (CEIR), Robin will share how we can leverage historic event data to create new sponsorship opportunities that your exhibitors will want. This session will include time to share your sponsorship successes and unique offerings. What works for someone else may also work for you!
SPEAKER
Robin Gathman is a 15 year veteran of trade shows. She built her last company's program from 25 shows per year to over 90 trade shows per year. She is a speaker at ExhibitorLIVE and Exhibitor FastTrak. She has created training programs for sales partners and for product users. Robin was the co-chair of the Dental Trade Alliance Exhibitor Committee for the last 3 years and has sat on several Exhibitor Advisory Committees with associations like the American Dental Association and the California Dental Association. She currently sits on 2 philanthropic boards and is on the board of managers for a free dental clinic. With her consulting business she is helping companies as they go back to tradeshows, both virtual and face to face. She earned her Digital Event Strategist certification recently to broaden her knowledge in this new virtual world. Robin loves teaching and collaborating with others about the tradeshow industry.
KSAE is a CAE Approved Provider. This Convention meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit www.whatiscae.org.
