Thank you to Buffalo Trace Distillery for hosting this event!
Please join us at the National Historic Landmark Buffalo Trace Distillery for the annual KSAE and MPI KBC joint educational meeting. Executive member registration is complimentary for this meeting. Supplier/Associate members (member of KSAE, KBC MPI) early-bird registration prior to 03/29/2018 is $30.00 (after 03/29/2018 $35.00). Non-member registration is $50.00.
The Joint Meeting's speaker will be Melanie Spring of Branded Confidence. When you ask a brand strategist how she defines her brand and she says “Approachable Badass”, you know you’ve found someone who can help you define your own brand. Melanie Spring was put here to get you outside of your box and firmly in your purpose - professionally and personally.
"ROCK YOUR BRAND: Business is Human to Human"
The internet is a truly wonderful place with everything we need at our fingertips. And it’s ruining our ability to truly connect with each other because it has made businesses lazy. Yes, we’re all looking for a way to make money in our sleep. And I say all because even those who aren’t looking for it are still hoping to find a way to not work so dang hard. Sure, you thought if you had more email addresses you’d have more chances to get new clients. "It’s a numbers game.”
Can we start over?
Hi. I’m Melanie. I’m a human. I’m not your “target audience.” I’m not a consumer or a user or another email address. I’m not a number. I’m your biggest brand ambassador. I’m your marketing department. I’m your sales team. I’m part of a collective of humans who will build your business for you.
Instead of building your business on B2B or B2C, it's time to build our businesses on H2H. Human-to-human. Let's build your brand and find your best clients and employees.
In this 45-minute workshop, we’ll work on:
- Understanding your brand’s impact internally & externally
- Bringing in only your perfect clients
- Attracting and keeping your best employees
- Making sure your ambassadors have a way to talk about you
It's up to YOU to rock your brand!