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The Five Levels of Communication in a Connected World Scott Belsky
Knowing what to say and when to say it is not enough. In the modern day, we must decide HOW to communicate.
Join fellow retail entrepreneurs at a morning designed specifically for you. Sessions at the National Retail Federation Independents' Day include "How Social Media can Help Your Business" presented by American Express OPEN® at 8:30 a.m. to 9:30 a.m. In this panel discussion, you'll learn from fellow retailers and industry experts how to use social media platforms such as Facebook and Twitter to grow your business.
10 ways to better, cheaper, faster and greener events in 2010
The BusyEvent Blog Share
For the events industry, 2010 will be a year of resolutions. It seems the harder times become, the more we resolve to do something about it. And like many New Year's past, we already know what to do. We just get complacent and forget. This year we don’t have that luxury. The old way of operating an event, expo, congress or trade show will be left behind in the 00's. Skip the fad diets that promise to deliver quick results and quirky technologies that promise success. Here are the 10 best ways to make your events better, cheaper, faster and greener in 2010 and beyond. More
Six Social Media Trends for 2010
In 2009 we saw exponential growth of social media. According to Nielsen Online, Twitter alone grew 1,382% year-over-year in February, registering a total of just more than 7 million unique visitors in the US for the month. Meanwhile, Facebook continued to outpace MySpace. So what could social media look like in 2010? In 2010, social media will get even more popular, more mobile, and more exclusive — at least, that's my guess. What are the near-term trends we could see as soon as next year?
Don't overpower others with your communication style
If you're an extrovert, be careful how you interact with an introvert or you could make the introvert feel overwhelmed and exhausted, Bill Campion writes. "Human connection is a key to leadership success! When we learn to connect with all personality types we improve our chances of accomplishing our goals," he writes. TalentRevolution.net
How newsletters can help
Newsletters sent to business contacts can be an important way to gain attention because people usually take more time to read them and it's a more personal way to connect than with a blog or tweet, Amber Riviere writes. "Readers feel like they're getting first-hand information directly from the horse's mouth," she writes. Web Worker Daily
Dan Zarrella is an award-winning social media and viral marketing scientist, writer, and speaker. His new book is The Social Media Marketing Book. In this interview I try to pin him down and tell me when to use specific social media platforms, services and practices to run a business.
Being competitive often means being informed and knowledgeable about what’s new: products, technologies, business practices, legislation, industry happenings, competitive threats, and more. But getting and staying educated on the latest of everything can be expensive: industry certification programs and professional conferences can cost hundreds or even thousands of dollars
How to turn event speakers into promoters
The speakers at your next event can be the best promoters for it, Andy Sernovitz writes, suggesting you ask them to blog about something more than, "I'm speaking at this event." Sernovitz's firm hands out shirts to get the lineup talking. "Give them plenty of blurbs, images, discounts, and details to share with their networks," he adds. SmartBrief/SmartBlog on Social Media
How the Web will evolve in 2010
Payments will go mobile and privacy will go the way of the dinosaur in 2010, Mashable founder Pete Cashmore predicts. His other Web trends to watch next year include a greater emphasis on location, increasing dependence on cloud computing and "augmented reality" services searching for a useful niche. CNN
10 must-answer questions for your business
Companies can become so obsessed with generating revenue that they fail to "examine the fundamental realities of the business," Marc Kramer writes. Based on his failed attempts at magazine publishing, he proposes a list of 10 questions that entrepreneurs should never stop asking themselves, starting with, "What is our purpose for existing?" Forbes
AOL loses Time Warner and gains a period
AOL is preparing to rebrand itself as "Aol." -- complete with period -- after it spins off from Time Warner next month. The new brand identity came only after soul-searching at the company about whether to even retain the AOL name, once one of the most powerful brands on the planet. "To re-establish AOL as relevant today requires a massive shift in what it stands for to be effective," says brand consultant Allen P. Adamson. "Being around a long time in technology is already one strike against you." The New York Times (11/23)
Innovation isn't everything
Most entrepreneurs rely less on flashes of creative genius than on scrappiness and hard work, writes Daniel Isenberg. In fact, he adds, our current focus on innovation could even be counterproductive: Too many potential entrepreneurs sit around waiting for lightning to strike instead of simply getting started. "You don't need to have a Ph.D., a team of engineers, a wall of patents, or even the proverbial garage," he writes. "More often than not you need that little twist on an existing idea, the tweak of the business model ... or even just the ability to put together and lead a fantastic team." HarvardBusiness.org/Conversation Starter blog (11/19)
- Don't leave loyal customers holding a grudge
New research indicates disgruntled customers typically will hold a grudge over time, but their desire for revenge eventually decreases. Some tips for reducing damage from unhappy customers include offering an immediate apology to the most loyal customers and not worrying too much about complainers who aren't so dedicated since their need for revenge likely will fade shortly anyway. MarketingProfs (free registration) (11/18)
Learning from Bernie Madoff
Business schools are teaching their students to commit fraud in the hope that by explaining how such acts are carried out, they'll be able to inoculate would-be business leaders against future ethical lapses. The classes are part of a drive to give business schools the same emphasis on professional ethics that you'd find in medical schools, says Aine Donovan, an ethics professor at Dartmouth College. "All we need are a few more Bernie Madoffs, and we'll definitely get there," she adds. Portfolio.com (11/18)
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